Got a Problem?
Find A Problem! Many years ago Dr. Karl Meninger of the world-famed Meninger Clinic in Topeka, Kansas, was asked the question: "What would you do if you feared that a nervous breakdown was coming on?" Without hesitation Dr. Meninger said, "I would find somebody with a bigger problem and get involved with helping him solve his problem; in the process I would forget about my own."
This brings me to a major point that I will use periodically in this column, which is "you can have everything in life you want if you will just help enough other people get what they want." Please understand this is a philosophy - not a tactic. It is the philosophy upon which I have built my company and upon which I run my personal life.
Recently, a reporter for a medical magazine asked me how this philosophy would work in medicine. I explained to him that if I was ill and went to a doctor who cured me, I would tell everybody in town what a marvelous physician he or she was. The reality would be that the doctor had given me what I wanted - a return to good health. Because the doctor helped me get what I wanted, I had - without him or her saying a word - told others what a marvelous physician he or she was. Bottom line: That doctor's practice would, in all probability, expand.
How do salespeople sell more goods and services so they can earn more money? Solution: They sell a product that solves a problem (that's what their prospects want) and those prospects will become centers of influence and help them sell more of their goods and services -which is what they want. It works, so buy into the concept that you can have everything in life you want if you'll just help enough other people get what they want and I really will SEE YOU AT THE TOP!
Zig Ziglar :“The Master of Motivation” Zig Ziglar has been described as “One of America’s Icons,” “the salesman’s salesman” and “A legacy that will forever impact our history.” Helping people to achieve long-term balanced success based on his philosophy of character, attitude and skills, he has impacted more than a quarter billion people and continues to make a difference in the lives of those who act on his philosophy.As a best-selling author, Zig Ziglar has written more than 29 sales and motivational books, 10 of which have appeared on best-seller lists and have been translated into more than 36 different languages and dialects worldwide. He’s been featured in numerous publications including the New York Times, the Washington Post, Fortune Magazine, the Dallas Morning News, Success Magazine, and Esquire Magazine. Ziglar motivational books and programs are widely distributed through multiple channels including the Ziglar website, Amazon.com, and the world’s largest producer of audio programs, Nightingale-Conant.In the media Ziglar has appeared on such venues as the Today Show, 20/20, the Phil Donahue Show and 60 minutes. As a speaker, Zig has repeatedly appeared with six former U.S. presidents; world leaders and news makers like Rudy Giuliani, Generals Colin Powell and Norman Schwarzkopf, and Lady Margaret Thatcher; business leaders, famous speakers and authors such as Seth Godin, Debi Fields, Tom Hopkins, Brian Tracy, Dr. Norman Vincent Peale, and Denis Waitley; and countless sports and Hollywood celebrities such as Paul Harvey and Joe Montana. At 84, Zig is still speaking while sharing the stage with his daughter, Julie Ziglar Norman. Together they reach audiences up to 20,000 at Get Motivated seminars as well as sharing messages of hope at smaller venues such as The Legacy at Willow Bend.